Incorporated in 2003, Prudent Corporate Advisory Services Limited provides retail wealth management services. The company offers Mutual Fund products, Life and General Insurance solutions, Stock Broking services, SIP with Insurance, Gold Accumulation Plan, Asset Allocation, and Trading platforms.

The company offers digital wealth management (DWM) solutions through platforms, namely, FundzBazar, PrudentConnect, Policyworld, WiseBasket and CreditBasket.

Prudent Corporate Advisory Services provides investment and financial services platforms for the distribution of financial products through online and offline channels. Prudent Corporate Advisory Services is amongst the top 10 mutual fund distributors in terms of average assets under management AUM as of FY21.

As of December 31, 2021, Prudent Corporate Advisory Services provided wealth management services to 13,51,274 unique retail investors through 23,262 channel partners on the business-to-business-to-consumer (B2B2C) network, which is spread across 110 branches in 20 Indian states. The company is also associated as a distributor with 42 AMCs.

Prudent Corporate Advisory Services Limited is one of India’s leading independent and fastest-growing financial services groups. The company has built a nationwide network, servicing 16,356 PIN codes. Prudent Corporate Advisory Services has 1,067 employees strength, 35.05 lakhs live folios and 15.25 lakhs live SIPs as of December 31, 2021

For year/ period ended ( in Cr.)

• The company operate in an underpenetrated Indian asset management industry, that has grown at a CAGR of more than 20%.
• Growing independent financial products distribution platforms.
• The company have a granular retail AUM with a mix skewed towards high-yield equity AUM.
• The value proposition has led to increased participation and a long-standing relationship with MFDs.
• The company have a track record of innovation and use of technology to improve investor and partner experience.
• Pan-India diversified distribution network with the ability to expand into underpenetrated B-30 markets.

• The company will not receive any proceeds from the Offer and all such proceeds will go to the Selling Shareholders.

The Company is operating in a competitive field and the IPO is fully priced based on its super earnings. The sustainability of such margins in bad times raises concern as its future prospects hinge on market behaviour. Hence cash surplus investors may consider investing in this issue for the long term.