Incorporated in 1989, Rashi Peripherals Limited is a company that distributes global technology brands in India. They specialize in products related to ICT or Information and Communication Technology. The company’s service offerings include value-added services such as pre-sales, technical support, marketing services, credit solutions and warranty management services.

The company has two business verticals:

1. Personal computing, enterprise and cloud solutions (PES): This includes personal computing devices, enterprise solutions, embedded designs/products and cloud computing.
2. Lifestyle and IT essentials (LIT): This includes the distribution of products such as (i) components such as graphics cards, central processing units (CPUs) and motherboards; (ii) storage and memory devices; (iii) lifestyle peripherals and accessories such as keyboards, mice, webcams, monitors, wearables, casting devices, fitness trackers and gaming accessories; (iv) power devices such as UPS and inverters; and (v) networking and mobility devices.

The company’s clients include ASUS Global Pte. Ltd., Dell International Services India Private Limited, HP India Sales Private Limited, Lenovo India Private Limited, Logitech Asia Pacific Limited, NVIDIA Corporation, Intel Americas, Inc., Western Digital (UK) Limited, Schneider Electric IT Business India Private Limited, Eaton Power Quality Private Limited, ECS Industrial Computer Co. Ltd., Belkin Asia Pacific Limited, TPV Technology India Pvt Ltd., LG Electronics India Private Limited, and Toshiba Electronic Components Taiwan Corporation, among others.

As of September 30, 2023, Rashi Peripherals is the national distributor for 52 global technology brands and has 50 branches, and 63 warehouses across India, with 8657 distributors across 680 locations in 28 States and Union Territories in India.

As at September 30, 2023, the company had 1,433 employees, including 549 employees in the sales and marketing team and 64 employees in the technical support team.

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*Market cap @upper band of Rs. 155/-

• It is a leading and the fastest growing Indian distribution partner for information and communications technology products having all the leading brands/OEMs as compared to other leading ICT distributors in India.
• It is present pan-India and have multi-channel distribution footprint backed by dedicated in-house infrastructure;
• The Company has long term relationships with marquee global technology brands supported by its committed strategy on engagement with customers;
• It has a diversified and comprehensive product portfolio and offer additional solutions;
• It has a scalable business model supported by advanced technology stack;
• It has a consistent track record of superior financial performance and return metrics; and
• It has experienced promoters and a professional senior management team.

• Prepayment or scheduled re-payment of all or a portion of certain outstanding borrowings availed by the Company;
• Funding working capital requirements of the Company; and
• General corporate purposes

At the upper band of Rs. 311, the stock valued at 9x. Hence, investors may park funds for the medium to long term rewards.